When NONNAS hit #1 globally on Netflix across 190 countries for five consecutive weeks, we had cultural momentum and millions of people inviting this story into their homes. Over eight months, 1Community built a bold model for social impact entertainment that reached 12,000 unique global users with a 16.9% engagement rate and generated 407+ direct community actions. We mobilized creators with a collective reach of 4.8 million followers who drove more than half of all website traffic and generated 568,000+ views with an 8% average engagement rate, nearly triple the industry benchmark. More than 200 watch parties took place across the U.S., Canada, and Italy, with a free Staten Island screening selling out within hours and bringing over 1,000 people together.
Grandma’s House: When a Pop-Up Becomes a Portal
Created with Think True and curated by Los Angeles matriarchs, Grandma’s House was a warm, lived-in home where guests stepped inside the emotional world of NONNAS. The space sold out two weeks before opening and welcomed over 400 people who generated 545 meaningful actions: 146 handwritten letters to isolated seniors, 71 phone calls to loved ones across 20 states, and 2 invitations to strangers’ Thanksgiving dinners. 89% of attendees planned to deepen intergenerational relationships, and 45% said they would watch NONNAS after the experience. The activation generated 27.3 million media impressions and sparked inquiries from organizations across the country asking to bring Grandma’s House to their own cities.
Campaign Partners:
- Caring Across Generations
- CoGenerate
- Generations United
- Love For Our Elders
- Define American
- The Grandmother Collective
- Plus Media Solutions
- Impact Media
- Think True